Creativity is thinking up new things.
Innovation is doing them
BOO!’s CEO David Mckenzie, is a regular commentator and thought leader in the media industry. He was a regular columnist for Advantage magazine, South Africa’s bible for advertising for over a decade. Subsequently, Dave has featured on television and continues to feature across multiple other publications sharing his views on the trends in the industry.
If you’re thinking of building a new mall, BOO! Surprising Media Solutions MD David McKenzie’s ambition is to leverage his company’s advancements in alternative media to your benefit by taking his place on your mall design team. One of the South African pioneers of mall advertising, McKenzie believes it’s around the design table that groundbreaking ideas and thought leadership in the wide variety of media available to surprise and delight customers, can have a major impact on the building’s future revenue-generating capacity.
1 November, 2015
As consumers spend more of their time outside their homes, traditional advertising has had to adapt to reach consumers while they are on the move. A new category of advertising and fast-growing media, out-of-home (OOH), extends beyond the traditional billboard along the freeway and creates consumer engagement.
1 September, 2015
This division is primarily focused on permanent and temporary large format building wraps in high profile blue chip locations. The portfolio includes the rights to properties such as: V&A Waterfront, Melrose Arch, 24 Central – Sandton, Hyde Park mall, The South Point property portfolio including the iconic De Korte wrap in the CBD, Southgate and Maponya Mall, in Soweto amongst others. BOO! is a significant player in SA in this sector.
1 April, 2019
Access. It has been notoriously difficult to attract the attention of Gen Z within their campus environments. With BOO!’s Student Media solutions, brands are able to reach students in a non-obtrusive, hard to ignore way, and frame their brand message within an environment where students may be more open to marketing, especially if it is underpinned with a positive brand message.
1 March, 2019
This division is primarily focused on permanent and temporary large format building wraps in high profile blue chip locations. The portfolio includes the rights to properties such as: V&A Waterfront, Melrose Arch, 24 Central – Sandton, Hyde Park mall, The South Point property portfolio including the iconic De Korte wrap in the CBD, Southgate and Maponya Mall, in Soweto amongst others. BOO! is a significant player in SA in this sector.
17 March, 2019
BOO!’s ground-breaking Campus TV network is a first in South Africa. South Africa’s premier media program on TV, Maggs on Media, interviewed our CEO, Dave McKenzie and the head of communications for WITS, Shirona Patel, to share this innovative media platform with their audience.
19 February, 2019
BOO! Campus TV is powered by a world-class browser-based broadcast system developed in Switzerland, where content and advertising can be controlled and distributed remotely for brand advertisers. At each university, key locations have been identified to place the digital screens – of which the largest is 3.5 metres x 4 metres. The screens will be positioned in areas with high student traffic, such as food courts, dining halls, student centres, libraries and lecture hall entrances.
17 March, 2022
Every business in the past two years has had to reengineer its strategy to meet the challenges and demands of a world in lockdown and a changed customer. The playing field shifted completely.
3 March, 2022
Over R5 million has been paid over to universities by BOO! Surprising Media Solutions through its Campus Media business. The funds are part of a deal struck with universities to offer an additional revenue stream through brand advertising on innovative platforms such as Campus TV.
3 December, 2018
Innovative new student media network to launch at SA’s major universities. Mediamark MD Werner Lindemann resigns to move into B2B tech space. Advocate Pieter Holl appointed CEO of The Innovation Hub. Nick Powell joins dmg events as Vice President for construction. Outdoor Network unveils SA’s largest digital billboard in KZN.
