1 April, 2021
The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement.
19 February, 2019
BOO! Campus TV is powered by a world-class browser-based broadcast system developed in Switzerland, where content and advertising can be controlled and distributed remotely for brand advertisers. At each university, key locations have been identified to place the digital screens – of which the largest is 3.5 metres x 4 metres. The screens will be positioned in areas with high student traffic, such as food courts, dining halls, student centres, libraries and lecture hall entrances.
19 January, 2019
My role as GM of student media at BOO! is the implementation of the Media Transformation Project — a national student media solution — at every university we sign with. A large part of my focus has been on the implementation of BOO! Campus TV, one of our media solutions at universities, where we install multiple screens across campus that simultaneously stream university content, youth-relevant entertainment content and advertising.
13 January, 2019
I've always been a doer and like to impress others. I think growing up as a high performer, my biggest obstacle was finding my own voice. As a young female I had to find my authentic self and learn to speak up when I have a better idea or don't agree with something. The respect I've gained has been worth it. It's a tough industry - you have to work hard.
11 December, 2018
The screen, which was activated in November, is a giant 4m x 12m landscape shaped billboard with a high visibility P16 screen. It serves as a digital advertising platform that can be seen by up to 1.9 million cars per month that drive down Jan Smuts Avenue.
18 December, 2018
According to the company, the national student television initiative includes rolling out smart TV screens to be used as an internal communication platform to reach university students on campus, while giving tertiary institutions an opportunity to earn an additional income stream, through automated brand advertising.
18 December, 2018
Boo! Surprising Media Solutions will be launching a national student television network at South Africa's major universities, giving the tertiary institutions a vital added income stream, as well as providing brands with direct access to this important Generation Z demographic.
