Pioneering & innovating media solutions since 2005

We provide comprehensive integrated advertising solutions delivered across most of South Africa’s premium super-regional shopping malls. BOO!’s footprint of staff employed at the malls nationally enables us to deliver highly coordinated national campaigns. Our database of clients is a powerful tool to grow and enhance NON-GLA income. Our mall professionals manage; the Exhibition and Kiosk areas, Pop-Up stores, multiple areas of media engagement and advertising inside and outside the malls – resulting in thorough campaign integration and high impact for your brand. V&A Waterfront, Menlyn Park Shopping Centre, Melrose Arch, Cresta, The Pavilion, Tyger Valley Shopping Centre, Westgate Shopping Centre, Southgate Mall, Mimosa Mall, and Ballito Junction amongst many others.

BOO!’s approach to the more traditional area of OOH is to build stature and grow our Digital OOH and Iconic portfolio. Our sites in this category are large format in highly targeted environments. BOO!’s portfolio dominates precinct areas across South Africa, where the consumer dwell time is particularly high. BOO!’s iconic large format curved LED screen on Jan Smuts, Rosebank and the iconic Melrose Arch wrap on the M1 are just two examples. 24 Central in Sandton is another precinct opportunity that has been uniquely packaged in the heart of the Sandtons financial CBD.

BOO! pioneered and developed Campus Media as a powerful campus advertising platform to reach a very desirable and influential Gen Z audience. We have secured the exclusive rights to an extensive range of campuses across South Africa and our portfolio includes the top 10 universities. The media mix includes a unique and highly sophisticated Campus TV network broadcast across over 160 Campus TV screens. BOO! have designed a one-stop solution to deliver integrated advertising campaigns across; Campus radio, Campus TV, Campus activations, Static and Transit media. BOO! has initiated the Media Transformation Project that has to date, paid over millions of rands to the local universities to assist with student fees. We are the market leaders and continue to provide campus advertising to campuses across Campus in South Africa and innovate in this very exciting environment.

BOO! have pioneered world class media innovation across all of South Africa’s domestic and international business lounges such as FNB SLOW Lounges, Bidvest lounges etc. We are the market leaders and have numerous case studies to demonstrate how we deliver rich brand engagement to this high-net-worth audience. The innovation is now also extended to Zambia, Zimbabwe and Mozambique. BOO!’s exclusive rights incorporate innovative packages to include; Wi-Fi, customized Lounge TV content channels with highly curated travel, business, wine and business traveler relevant content, branded touchpoints and experiential engagement.

BOO!’s thought leadership in OOH is well-known. BOO! continue to develop unique media platforms in highly niched environments. We pioneered Beach Media and manage Camps Bay, Clifton, Lllandudno and Plett beaches. We have negotiated creative spaces across key Craft Markets, but most of all, our comprehensive credentials of conceptualizing and developing surprising Ambient solutions is unrivalled. Our spectacular large format projections for Adidas and Fenty in 2022, are two recent examples. Our case studies, videos and articles are well documented and can be explored across our website in the showreel section.

Airport media is known to deliver big brand visibility to a sought-after audience. Our dedicated team have a superior knowledge of the extensive airports advertising opportunities. We own the largest media asset, the Tri-Visions at ORT which is at South Africa’s largest premium airport. Our innovative approach and knowledge are unrivalled.

We are a Digital Signage (DS) Content Agency that specialises in the turn-key design, delivery and management of quality content, broadcast through digital signage platforms. Our team offers end-to-end digital signage solutions, customised to our clients needs and capabilities, to ensure that their DS networks deliver world-class experiences to their audiences We are a leading supplier of digital content management in the in retail, hospitality, aviation and higher education sectors, for South Africa’s blue-chip organisations. Dopamine are a master license partner for Africa, with Navori Labs, a leading global DS software company based in Switzerland.