BOO!’s approach to the more traditional area of OOH is to build stature and grow our Digital OOH and Iconic portfolio. Our sites in this category are large format in highly targeted environments. BOO!’s portfolio dominates precinct areas across South Africa, where the consumer dwell time is particularly high.
BOO!’s iconic large format curved LED screen on Jan Smuts, Rosebank and the iconic Melrose Arch wrap on the M1 are just two examples. 24 Central in Sandton is another precinct opportunity that has been uniquely packaged in the heart of the Sandton financial CBD.