Highly efficient media planning and buying when targeting the Gen Z audience

BOO! pioneered and developed Campus Media as a powerful platform to reach a very desirable and influential Gen Z audience. We have secured the exclusive rights to an extensive range of campuses across South Africa and our portfolio includes the top 10 universities.

The media mix includes a unique and highly sophisticated Campus TV network broadcast across over 160 Campus TV screens. BOO! have designed a one-stop solution to deliver integrated advertising campaigns across; Campus radio, Campus TV, Campus activations, Static and Transit media. BOO! has initiated the Media Transformation Project that has to date, paid over millions of rands to the local universities to assist with student fees. We are the market leaders and continue to innovate in this very exciting environment.