Innovation is in our DNA

We provide comprehensive advertising and retail solutions. We operate across most of South Africa’s shopping malls. BOO!’s extensive experience and footprint of staff enable us to deliver highly coordinated national retail implementations and advertising campaigns. Our database of clients for landlords is a powerful tool to grow and enhance NON-GLA income.

BOO!’s approach to the more traditional area of OOH is to build stature and grow our Digital OOH and Iconic portfolio. Our sites in this category are large format in highly targeted environments. BOO!’s portfolio dominates precinct areas across South Africa, where the consumer dwell time is particularly high.

BOO! pioneered and developed Campus Media as a powerful platform to reach a very desirable and influential Gen Z audience. We have secured the exclusive rights to an extensive range of campuses across South Africa and our portfolio includes the top 10 universities.

BOO! have pioneered world class media innovation across all of South Africa’s domestic and international business lounges. We are the market leaders and deliver rich brand engagement to this high-net-worth audience. The innovation is now also extended to Zambia, Zimbabwe, and Mozambique.

BOO!’s thought leadership in OOH is well-known. BOO! continue to develop unique media platforms in highly niched environments. We pioneered Beach Media and manage Camps Bay, Clifton, Lllandudno and Plettenberg Bay beaches. We have negotiated creative spaces across key Craft Markets, but most of all, our comprehensive credentials of conceptualizing and developing surprising Ambient solutions is unrivalled.

Airport media is known to deliver big brand visibility to a sought-after audience. Our sales and marketing team have a superior knowledge of the extensive airports advertising opportunities.